Table of Contents

Overview of Marketing
Major Field and Supporting Sequence Requirements for Marketing 2003 through 2006
        Marketing Courses
        Additional Marketing Courses
        Two Piece Sequences
                Accounting
                Decision Sciences
                Economics
                Finance
                Insurance
                International Business
                Management
                Management Information Systems
                Real Estate
                Supply Chain and Information Systems
        Minors
Semester by Semester Course Planning for Marketing 2003 through 2006

Overview of Marketing

Marketing is a major function of a business firm - indeed, of any organization. Marketing considerations are integral to decision making by management at all levels of the firm. Marketing strategy plays a major role in determining overall business strategy; as business success is based on the ability to satisfy the wants and needs of consumers.

Marketing managers are often the catalysts for innovations and are responsible for maintaining the competitiveness of business. They must have a thorough understanding of customers and competitors and of how marketing contributes to the whole business. The marketing curriculum is designed with these needs in mind.

Major Field and Supporting Sequence Requirements for Marketing 2003 through 2006

1. Marketing Courses

   Take all of the following Marketing courses (12 credits) - A grade of "C" or higher is required in all MKTG courses.
   
   MKTG 330 (3) Buyer Behavior [Prerequisite: B A 303]
   MKTG 342 (3) Marketing Research [Prerequisite: B A 303]
   MKTG 445 (3) (IL) Global Marketing [Prerequisite: B A 303]
   MKTG 450W (3) Marketing Management Policies and Programs [Prerequisites: MKTG 330 and MKTG 342]
   

2. Additional Marketing Courses

   Select two additional Marketing courses (6 credits) from the following - A grade of "C" or higher is required in all MKTG courses.
   
   MKTG 422 (3) Advertising and Sales Promotion Management [Prerequisite: MKTG 342]
   MKTG 426 (3) Business Marketing [Prerequisites: MKTG 330 and MKTG 342]
   MKTG 428 (3) Sales Management [Prerequisites: MKTG 330 and MKTG 342]
   MKTG 435 (3) Marketing and Society [Prerequisites: MKTG 330 and MKTG 342]
   MKTG 437 (3) Advanced Retailing and Merchandise Management [Prerequisites: MKTG 330 & MKTG 342]
   MKTG 440 (3) Services Marketing [Prerequisites: MKTG 330 and MKTG 342]

3. Two Piece Sequences

   Select one Two-Piece Sequence (6 credits) from the following list

   • Accounting

     - Select two courses from the following
     
     ACCTG 404 (3) Managerial Accounting
     ACCTG 471 (3) Intermediate Financial Accounting I
     ACCTG 472 (3) Intermediate Financial Accounting II
     

   • Decision Sciences

     - Select two courses from the following
     
     B A 427 (3) Risk and Decisions
     B A 450 (3) Optimization for Business Decisions
     B A 455 (3) Simulation Models of Business Processes
     

   • Economics

     - Select two courses from the following
     
     Select 3 credits of 300/400 level Economics
     Select 3 credits of 400 level Economics
     

   • Finance

     - Take the following two courses
     
     
     FIN 305 (3) Financial Management of the Business Enterprise
     FIN 408 (3) Financial Markets and Institutions
     

   • Insurance

     - Take the following two courses
     
     INS 301 (3) Risk and Insurance
     INS 405 (3) Corporate Risk Management
     

   • International Business

     - Select two courses from the following
     
     I B 303 (3) International Business Operations
     I B 403 (3) International Business and National Policies
     I B 404 (3) Contemporary Issues in International Business
     

   • Management

     - Take the following two courses
     
     MGMT 326 (3) Organizational Behavior and Design
     MGMT 471 (3) Strategic Management
     

   • Management Information Systems

     - Take the following two courses
     
     M I S 431 (3) Business Data Management
     M I S 432 (3) Information Systems Analysis, Design, and Implementation
     

   • Real Estate

     - Select two courses from the following
     
     R EST 301 (3) Real Estate Fundamentals
     R EST 420 (3) Analysis of Real Estate Markets
     

   • Supply Chain and Information Systems

     - Take the following two courses
     
     SC&IS 404 (3) Demand Fulfillment
     SC&IS 405 (3) Manufacturing and Service Strategies
     

4. Minors

   In lieu of a sequence, complete a University approved minor

Semester by Semester Course Planning for Marketing 2003 through 2006